Communications & PR Department

The Duties and Responsibilities of the communications and Public Relations Departments at JOOTRH are divided into three different groups.

1. Management
2. Service
3. Physical setting.

A. The PR section is responsible for the following the Managerial Duties and Responsibilities including

1. Informing the staff about the institutional objectives and policies and providing a flow of knowledge and information from top management to staff.
2. The transfer of information, demands, wishes, and complaints of staff to top management by means of formal or informal communication channels.
3. Organizing seminars, panels, workshops, and conferences in order to encourage staff to improve their professional knowledge and skills or encourage them to participate in such activities outside their institution.
4. Organizing in-service training seminars for personnel on the subjects of “communication with patients and patient accompaniers”, “communication skills and body language”, “stress management”, “time management”, “motivation techniques”, “emotional intelligence” etc. by inviting specialized persons.
5. Organizing activities, such as trips, picnics, or meals to increase the morals and motivation of the staff. Applying questionnaires to determine the viewpoints, wishes, demands, and complaints of the staff about the institution.

The Duties and Responsibilities from the Point of Service are carried out by the PR . unit included

• Establishing an information customer care desk to answer the questions of the patients and their accompaniers and to canalize them. Training the personnel working in this unit on the subjects of emotional quotient, effective speaking and listening, and empathy.
• Putting complaint boxes and having a phone line via which patients and accompaniers experiencing problems can express their problems. Evaluating the coming complaints and finding solutions to these problems with the hospital management.
• Engaging qualified personnel to listen to the demands, wishes, problems, and complaints of the patients and to find solutions to these in order not to market the hospital employees busy in vain.
•  Organizing questionnaires, observations, or surveys to learn the viewpoints of the target people.
• Organizing questionnaires periodically about “customer satisfaction” of patients and accompaniers.
• Organizing questionnaires about the “hospital image” in the cities, towns and etc. where the hospital is giving service.
• Organizing informative seminars and conferences about public health. Physical Setting Duties and Responsibilities
• Being sensitive about the physical appearance and hygiene (suitable for health) conditions of the hospital. Encouraging the personnel to be keen and sensitive on this issue.
• Giving special effort to the inner decoration from the point of being aesthetic and relaxing.
• Securing that the inner and outer appearance are suitable to the institutional image.
• Securing that sound and illumination systems are suitable to the quality and service standards.
• Preparing and putting informative and orienting billboards for the patients and accompaniers in suitable places.

B. The Communications unit is charged with the responsibility of

• Establishing an aesthetic web page of the hospital so that every kind of information can be reached easily and in an interactive way.
• Preparing brochures and posters on varied topics to enlighten the patients.
• Generating content for the website and updating the website.
• Producing videos and documentaries on varied issues concerning the hospital
• Holding a media brief and round table breakfast with the media to increase the visibility of the hospital.
• Covering events happening at the hospital and highlighting different departments and disseminating the same through the social media pages and the website.
• Managing the social media pages.