Communications & PR Department

Corporate Communications and Marketing

The Corporate Communications and Marketing Division at Jaramogi Oginga Odinga Teaching and Referral Hospital serves as the official communication arm of the hospital and plays a critical role in strengthening public engagement, institutional visibility, health awareness, and stakeholder relations.

Reporting directly to the Office of the Chief Executive Officer (CEO), the division is responsible for coordinating internal and external communication while promoting JOOTRH’s mandate as a leading teaching, referral, and specialized healthcare institution in the region.
The department supports the hospital’s mission by ensuring timely dissemination of accurate health information, enhancing patient engagement, promoting public trust, and showcasing the institution’s milestones, innovations, specialized services, and community impact.

Core Functions of the Division

The Corporate Communications and Marketing Division undertakes a broad range of strategic communication functions, including:
• Public Relations and Corporate Branding
• Media Relations and Press Coordination
• Health Communication and Public Awareness Campaigns
• Crisis and Emergency Communication
• Digital Communication and Social Media Management
• Internal Communication and Staff Engagement
• Photography and Videography
• Graphic Design and Content Development
• Event Coverage and Institutional Documentation
• Marketing and Promotion of Specialized Services
• Stakeholder Engagement and Partnership Visibility
• Corporate Publications and Newsletter Development
• Reputation and Image Management
• Community Outreach Communication
• Customer Care Communication Support
• Exhibition and Conference Coordination
• Speech Writing and Corporate Messaging
• Website Content Management
• Information, Education and Communication Material Development

Digital Platforms and Public Information Channels

The division manages JOOTRH’s official digital communication platforms to ensure continuous public engagement and access to credible health information.

Through these platforms, the hospital shares:
• Health education content
• Specialized services information
• Public health advisories
• Patient success stories
• Institutional milestones
• Emergency notices
• Recruitment and training updates
• Community outreach activities
• Event coverage and live updates

Official communication platforms include:
• JOOTRH Website
• Facebook
• LinkedIn
• X (formerly Twitter)
• YouTube and other digital engagement platforms

The department also supports strategic storytelling through professional photography, videography, interviews, documentaries, and multimedia productions aimed at increasing awareness and improving public understanding of healthcare services available at JOOTRH.

Telephone Exchange and Customer Communication Services

As part of enhancing communication and patient support services, JOOTRH operates a 24-hour Telephone Exchange Unit that serves as a central communication hub for the hospital.

The unit assists patients, caregivers, healthcare workers, and the public through:

• Emergency communication
• Patient referrals
• Departmental call routing
• Appointment inquiries
• Service directions and guidance
• Internal staff communication
• Coordination of urgent responses

The exchange unit operates using modern communication infrastructure including:
• IP phones
• Switchboards
• PBX systems
• Computerized communication systems
• Mobile communication support

The telephone exchange unit significantly improves efficiency within the hospital by minimizing unnecessary movement between departments and ensuring timely communication across clinical and administrative units.
The division also champions customer care excellence across the hospital by promoting a patient-centred service culture through sensitization programs and staff engagement initiatives.

JOOTRH continues to strengthen its role in public health education through strategic health information campaigns targeting communities across the Lake Region and beyond.
Through strategic communication, media engagement, digital outreach, customer service support, and institutional branding, the Corporate Communications and Marketing Division continues to position JOOTRH as a trusted centre of excellence in specialized healthcare, teaching, research, and referral services.